The oldest operating hotel in Los Angeles could be yours in our November Landmark Reverse-Auction! Registration opens Thursday, November 10 at 8 AM PT and the auction opens to players on November 11 at 9 AM PT. This landmark will be the crown jewel of your Upland properties, so don’t miss your chance! 

Meet the Hollywood Roosevelt Hotel

This hotel is a true piece of Los Angeles history. The Hollywood Roosevelt Hotel first opened in 1927. It is located on the Hollywood Walk of Fame, and it is across the street from the TCL Chinese Theatre (another famous landmark that went in our August auction). This 12-story landmark is packed with history! Here are some fun facts about this iconic L.A. location: 

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• The first Academy Awards ceremony was held in the Hollywood Roosevelt Hotel in 1929. 
• Marilyn Monroe lived in the hotel for two years and has a suite named after her. 
• Famous for it design, the hotel has been a popular location for many movies and television shows, including Agents of S.H.I.E.L.D., Lucifer, Catch Me If You Can, Beverly Hills Copy II, The People v. O.J. Simpson: American Crime Story, The Fabulous Baker Boys, Sunset, and many more! 

Hollywood Roosevelt Hotel Landmark Details

Be sure to register ahead of time to participate in the reverse auction. 

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‍Registration starts: November 10 at 8 AM PT

Registration ends: November 11 at 8 AM PT

Sale Starts: November 11 at 9 AM PT

Here are more details about the Hollywood Roosevelt Hotel to help you get read for the auction: 

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• City: Los Angeles
• Address: 7000 Hollywood Blvd
• Size: 1,381 UP2
• Base mint: 1,760,775 UPX
• Minimum suggested mint: 7,219,178
• Starting price: 17,270,000 UPX

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Landmark Reverse-Auction Details

We will employ a modified version of the reverse-auction method that has been used for previous Landmark Auction events. In reverse auctions, we start at the highest price and lower it at scheduled times until someone mints the property. Rather than mint the property directly, however, this auction will take place inside the Upland Store using our registration mechanics.

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How it Works:

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1. Visit the Upland Store by clicking the “Get UPX” button in the top right of the main UI.
2. Select the “Specials” tab.
3. Click on “Register” next to the Hollywood Roosevelt item.
4. Registered players are placed into batches and randomly selected for an opportunity to purchase.
5. If selected, players will receive an email notification to inform them it is their turn to make a purchase.
6. Making a purchase will act a deposit for your property.
7. After the purchase is complete, UPX will be returned to your wallet and you will be notified that the property has been reserved for you.
8. Travel to your newly won property and mint it fresh!